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Altosoft Appoints Kevin Spurway as Chief Marketing Officer
Industry Veteran to Lead International Marketing Efforts for Operational Business Intelligence Innovator
Newtown Square, PA, September 5, 2007 – Altosoft, a leading provider of operational business intelligence (OBI) solutions, today announced that Kevin Spurway has been appointed Chief Marketing Officer. In this role, Spurway is responsible for worldwide marketing and business development activities and will serve as a key contributor to the company’s product and growth strategy. Spurway will report directly to Altosoft’s founder and CEO, Scott Opitz.
“Kevin possesses a strong combination of industry experience, marketing creativity, and proven ability to build strong, effective marketing and business development organizations,” said Scott Opitz, CEO, Altosoft. “As Altosoft continues to grow aggressively, Kevin will play an important role in helping to define our product strategy and optimize our market positioning, as well as enabling Altosoft to further accelerate growth by expanding awareness and demand generation efforts.”
Spurway has extensive marketing and product management experience in the business process management and analytics space. Prior to Altosoft, Spurway was Vice President of Marketing and Solutions for Appian Corporation, a recognized leader in the business process management (BPM) market, where he was responsible for all marketing activities, including product marketing, marketing communication, and demand generation. Spurway was an architect of Appian’s successful strategy of achieving differentiation for its BPM product by offering integrated, best-in-class analytics. He also spearheaded Appian’s solution team, which delivered BPM-based solutions for a variety of applications including Sarbanes Oxley compliance, procurement, and more.
“There is an enormous demand for new technologies to enable organizations to analyze, understand and optimize their operational business processes,” stated Kevin Spurway, Chief Marketing Officer, Altosoft. “Traditional technology approaches such as BI, BAM, and BPM struggle with inherent limitations in this essential area, but Altosoft’s operational business intelligence solutions break through those limitations – positioning Altosoft to further establish itself as an innovative leader in the business intelligence market.”
Spurway has also held senior product management and business development roles at PTC (NASDAQ: PMTC) in PTC’s high-growth product lifecycle management (PLM) business. At PTC, he helped conceptualize and bring to market process-based applications for collaborative product development and enterprise component management. Spurway is co-author of one patent under active review in the area of analytics-based business process optimization. He has also served in executive level marketing and business development positions with Rave Wireless, Inc., a leader wireless mobility solutions for higher education, and WebGen Systems, Inc., a provider of advanced software for energy conservation and control in commercial buildings. Spurway is a graduate of Dartmouth College and Harvard Law School.
About Altosoft
Altosoft Corporation is the technology leader in Operational Business Intelligence (OBI) software products that enable organizations to optimize their business processes. Based on patent-pending innovations in the areas of automatic process discovery and predictive process analytics, Altosoft's products allow enterprises to rapidly implement world-class OBI solutions that can be used by a broad range of users without advanced product training. Headquartered in Newtown Square, Pennsylvania Altosoft serves both private and public sector organizations. For more information, please visit www.altosoft.com.
Any inquiries please contact:
Nicole Nolte
Welz & Weisel Communications
(703) 218-3555
Nicole@w2comm.com